Digital Marketing & Performance Marketing Fundamental Course - Udemy

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Digital Marketing & Performance Marketing Fundamental Course - Udemy

This course covers the essentials of digital marketing with a focus on performance marketing techniques. Learn to drive results through data-driven strategies, including SEO, PPC, conversion optimization, and performance metrics, ideal for marketers aiming to maximize ROI.

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  • (0 Reviews)
  • 0 students enrolled

Requirements

  • Basic understanding of digital tools, Willingness to learn and apply data-driven strategies, Interest in performance-driven marketing strategies.

Description

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Digital Marketing & Performance Marketing fundamental course
Overview
Digital Marketing & Performance Marketing fundamental course
Duration 17h 17m
Total Fee ₹2,499
Mode of learning Online
Difficulty level Beginner
Official Website Go to Our Course
Credential Certificate
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Digital Marketing & Performance Marketing fundamental course
Highlights
  • 17.5 hours on-demand video
  • Access on mobile and TV
  • Certificate of completion
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Digital Marketing & Performance Marketing fundamental course
Course Details
Skills you will learn
  • I have created this course to provide strong fundamental knowledge regarding Digital marketing and performance marketing. The perfect curriculum to get you started with everything you need - theoritical concepts, fundamental knowledge, step-step tools guide like Google Ads and interview preparation like case study creation

More about this course
  • Fundamentals of Digital Marketing, Performance Marketing and Online Advertising
  • Digital Marketing Ad formats and sizes
  • Digital Marketing research and audits
  • Important digital marketing channels like Google Ads
  • Reporting in Digital Marketing
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Digital Marketing & Performance Marketing fundamental course
Curriculam
Module 1: Introduction to Digital Marketing
  • Introduction to Digital and Performance Marketing
Module 2: Digital Marketing Terminology
  • Digital Marketing Terminology
  • Digital Marketing Terminology Continued
Module 3: Digital Marketing Channels and Formats
  • Digital Marketing Channels
  • Digital Marketing Channels Continued
  • Digital Marketing Channels Continued
Module 4: Digital Marketing Research, Market Overview, and Audit
  • Digital Marketing Research and Competitor Audit
  • Tools for Research and Audit
Audience: Analysis, Sizing, and Tools
  • Introduction to Audience and Types of Audience
  • Audiences Types Available in Platforms
  • Persona and Avatar
Google Ads
  • Google Ads Search Campaigns
  • Google Ads Advanced
Analytics and Tools
  • Introduction to Analytics and Google Analytics UA
  • Introduction to Google Analytics 4 (GA4)
  • UTM Parameters
  • Microsoft Clarity
Reporting
Briefing, Media Planning, and Strategy
Digital Marketer's Toolkit
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Digital Marketing & Performance Marketing fundamental course
Entry Requirements
Eligibility Criteria
  • No experience required

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About Instructor

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About Instructor

Udemy is a website that offers online courses in a variety of topics, including business, coding, development, photography, and more. Udemy courses are created by instructors who can add videos, slides, text, and other resources to enhance the learning experience.