Digital Marketing Course Syllabus

About The Course:

In today's digital age, mastering digital marketing is essential for businesses to thrive and connect with their audiences. Digital marketing courses are designed to provide individuals with the knowledge and skills needed to navigate the rapidly evolving world of online marketing. These courses cover a wide range of topics related to digital marketing strategies, tools, and platforms. Understanding paid advertising on search engines, such as Google Ads, and strategies for effective PPC campaigns. This course is meticulously crafted to equip you with the skills and knowledge needed to thrive in today's digital landscape.

Certification Of The Course:

This course goes beyond traditional online education, offering a certification that stands as a symbol of your expertise and commitment to mastering the intricacies of digital marketing. It is a comprehensive and interactive learning experience designed to equip you with the skills and knowledge needed to excel in the dynamic field of digital marketing. Upon successful completion, receive a recognized certification that validates your expertise in digital marketing.  

Introduction to Digital Marketing

1. What is digital marketing

2. Importance of digital marketing

3. Difference between traditional and digital marketing

4. Discuss the recent trends and current scenario of the industry

5. How digital marketing has been a tool of success for companies

6. How to use digital marketing to increase sales

7. How to conduct a competitive analysis

8. Case studies on digital marketing strategies

Website Planning and Creation

1. Understanding the functionality of WordPress

2. How to develop a website

3. How to incorporate different design elements into your website

4. How to add content

5. Install and Activate plugins

6. The functionality of different plugins

Search Engine Optimization (Seo)

1. Introduction To Search Engine Optimization

2. How Did Search Engine work?

3. SEO Fundamentals & Concepts

4. Understanding the SERP

5. Google Processing

6. Indexing

7. Crawling

On-page optimization

1. Domain Selection

2. Hosting Selection

3. Meta Data Optimization

4. URL Optimization

5. Internal Linking

6. 301 Redirection

7. 404 Error Pages

8. Canonical Implementation

9. H1, H2, H3 Tags Optimization

10. Image Optimization

11. Landing Page Optimization

12. No-Follow And Do-Follow

13. Creating XML Sitemap

14. txt

Off-page optimization

1. Link Building Tips & Techniques

2. Difference Between White Hat And Black Hat SEO

3. Alexa Rank, Domain

4. Link Acquisition Techniques

5. Directory Submission

6. Social Bookmarking Submission

7. Search Engine Submission

8. Web 2.0 Submission

9. Article Submission

10. Image Submission

11. Video Submission

12. Forum Submission

13. PPT Submission

14. PDF Submission

15. Classified Submission

16. Business Listing

17. Blog Commenting

18. Citations

19. Profile link creations

20. Infographics Submission

Social Media Marketing

1. Understanding how SMM works & how businesses leverage social platforms

2. Targeting Demographics through social media

3. Metrics like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.

4. Social Media Analytics

5. Social Media Advertising

Content Marketing & Strategy

1. Content bucketing

2. Creating a social media content calendar for a brand

3. Content marketing tools

4. Guest Blogging

Web Analytics

1. Google Analytics

2. Concepts of bounce rate, page view, session time

3. How to optimally use Google Analytics

4. Behaviour, and acquisition reports

Web Remarketing

1. Basics of remarketing

2. Adding site and verification

3. Setting Geo-target location

4. Search queries analysis

5. Filtering search queries

6. External Links report

7. Crawls stats and Errors

8. Sitemaps

9. txt and Links Removal

10. HTML Suggestion

11. How to create a remarketing list

12. How to create remarketing lists on Google Ads

13. How to use Google Ads tag and on Facebook using their Facebook Pixel code.

Email Marketing

1. How to build the right subscriber list

2. Build a database by segmenting based on demographics, mode of acquisition, target group

3. Finessing email marketing tools and software

4. Designing email copies & automating emails

5. Extracting information from email campaign analytics

Design Essentials

1. Colour theory

2. Designing tools

3. Understanding aesthetics,

4. Understanding design essentials – typography, colours and themes

Mobile Marketing

1. In-app messaging

2. Push notifications

3. Creating copies

4. App store optimization

5. Analyze app metrics

6. Increase app installations

7. Strategizing & planning to increase app installations and promotions

Adsense, Blogging, and Affiliate Marketing

1. Understanding tools like Google Adsense and Youtube Adsense How to generate revenue from websites and blogs

2. Write creative content which is SEO-friendly.

3. Video marketing