Advanced Certificate in Digital Marketing and Communication

  • No Rating
  • (0 Reviews)
  • 0 students enrolled

Advanced Certificate in Digital Marketing and Communication

The Advanced Certificate in Digital Marketing and Communication is a comprehensive program designed to equip professionals with cutting-edge skills in digital marketing and strategic communication. The course covers a wide range of topics, including search engine optimization (SEO), search engine marketing (SEM), social media strategies, content marketing, email marketing, analytics, and digital advertising.

  • No Rating
  • (0 Reviews)
  • 0 students enrolled

Requirements

  • bachelor's degree, Basic Understanding of Marketing Principles, Computer Proficiency, Analytical and Creative Thinking, Motivation to Learn Digital Marketing

Description

 

SVG Icon
Advanced Certificate in Digital Marketing and Communication
Overview
Join Industry-Recognized Bootcamp and become a Job-Ready Data Scientist
Duration 7 Months
Total Fee ₹ 1,19,000
Mode of learning Online
Difficulty level Beginner
Official Website Go to Our Course
Credential Certificate
SVG Icon
Advanced Certificate in Digital Marketing and Communication
Highlights
Discover More
  • Resume Building and Feedback
  • Certificate from MICA & upGrad
  • Certificate from Meta on completing the ‘Digital Marketing Associate’ exam
  • Certificate from Social Panga on completing the Immersion
  • Certificate from Clevertap on completing the Clevertap Modules
  • Latest Curriculum with Gen AI Integration
  • 1:1 Career Coaching
  • Mock Interviews with Industry Experts
  • Industry mentor-led fortnightly coaching
SVG Icon
Advanced Certificate in Digital Marketing and Communication
Details
Skills you will learn
  • Marketing Strategy, Marketing Research

More about this course
  • Explore 2 Tracks and 5 Specialisations for Customised Learning
  • Learn from Renowned MICA faculty and Industry Experts from Google, Ola, Apple, Razorpay, and Many More
  • Offline Industry Immersion with Social Panga
  • Get 1:1 Mentorship Calls From Industry Experts
  • Work on 12+ Case Studies and Live Projects
  • Get Meta’s “Digital Marketing Associate” Certification Exam, free of cost
  • Get Certified by Clevertap University and Master the Art of Customer Engagement
  • Get Access to Tools Library With 80+ Digital Marketing Tools
  • Get Executive Alumni Status from MICA
SVG Icon
Advanced Certificate in Digital Marketing and Communication
Curriculum
Course 1: Digital Marketing Landscape
  • Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
  • Digital Marketing Metrics and Channels
  • Customer Centricity
  • Case Studies: 1 case study on a leading multinational food products company. Build a digital branding strategy to help the brand establish itself as a new product in the market.
Course 2: Digital Channels Deep Dive - I
  • Designing a Web Presence
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry.
  • Blog Creation Project ( WordPress)
  • Social Media Marketing Live Project ( Facebook Ads Manager)
Course 3: Digital Channels Deep Dive - II
  • Search Engine Marketing (SEM)
  • Programmatic & Display Advertising
  • Content Marketing
  • User Nurturing
  • Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation
  • Google Ads Search Campaign ( Google Ads Manager)
  • Email Marketing Live Project ( Get Response)
Course 4: Marketing Analytics and Integrated Strategy
  • Web Analytics
  • Defining a Robust Digital Marketing Strategy
  • Planning DM Resources (Agency/Team)
  • Case Studies: 2 case studies on reputed companies in E-commerce and Transportation
  • Web Analytics Live Project (Google Analytics 4)
Course 5: Capstone Project
  • e-Commerce Bootcamp
  • Capstone Project
SVG Icon
Advanced Certificate in Digital Marketing and Communication
Entry Requirements
Eligibility Criteria
  • Bachelor's Degree (4 years program) or a Masters Degree in the relevant discipline with at least 55% marks. Minimum of 2 years of work experience

Recent Courses

blog
  • January, 3rd 2025
  • 0

Discover the essentials of business accounting and finance. Our comprehensive resources will help you master key concepts and..

  • 199.00₹
  • 1990.00₹
blog
  • January, 3rd 2025
  • 0

Elevate your business acumen with our Business Strategy Consulting Masterclass. Gain insights and skills to drive success and..

  • 199.00₹
  • 1990.00₹
blog
  • January, 3rd 2025
  • 0

Discover how to craft compelling business cases that drive success. Our expert insights on business analysis will elevate you..

  • 199.00₹
  • 1990.00₹
blog
  • January, 3rd 2025
  • 0

Discover your ideal business niche with our expert guidance. Unlock profitable opportunities and elevate your entrepreneurial..

  • 199.00₹
  • 1990.00₹
blog
  • January, 3rd 2025
  • 0

Take charge of your financial future with expert tips and strategies to save capital and manage your finances effectively. St..

  • 199.00₹
  • 1990.00₹

About Instructor

instructor
About Instructor