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Post Graduate Certificate in Product Management - upGrad

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Post Graduate Certificate in Product Management - upGrad

The Post Graduate Certificate in Product Management is designed to equip professionals with the essential skills and knowledge required to successfully manage products across their lifecycle. This program covers the full spectrum of product management, from ideation to execution, including market research, product strategy, development, and growth

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Requirements

  • Bachelor’s Degree, Professional Experience, Basic Understanding of Business & Tech, Problem-Solving Skills

Description

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Post Graduate Certificate in Product Management
Overview
Say hello to India's best selling programme with a 4.5 star rating.
Duration 6 Months
Total Fee ₹1,40,000
Mode of learning Online
Difficulty level Beginner
Official Website Go to Our Course
Credential Certificate
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Post Graduate Certificate in Product Management
Highlights
Discover More
  • 200+ Hours of Learning
  • 30+ Live Sessions as a part of our online Product Management Course
  • 6+ Personalised Industry Sessions
  • Choose between “Executive” and "Leader” track to achieve your career outcomes
  • Build Your Own Product (BYOP)
  • 1:1 Mentorship Calls from Product Management experts
  • AI-Powered Profile Builder
  • 3 Years Unlimited Content Access
  • 1:1 High-Performance Career Coaching
  • Knowledge Application through ‘Product Teardown’
  • Generative AI Chat GPT sessions
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Post Graduate Certificate in Product Management
Course Details
Skills you will learn
  • Problem-Solving, Product Leadership, Market Sizing, Growth Strategy, Go-to-Market Strategy, Structured Thinking, Stakeholder Management, Product Sense
More about this course
  • Alumni status from Duke Corporate Education
  • Ranked #1 in Custom Executive Education by Financial Times, 2023
  • Build Your Own Product (BYOP) as part of the program
  • Customize your learning journey with 2 track and 3 specialization options
  • Get 1:1 career guidance for career transition/promotion
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Post Graduate Certificate in Product Management
Curriculum
Understanding the User and the Market
  • ✓ Analyze the need of the business, market gaps and the key competitors of the product
  • ✓ Create and validate your hypothesis by performing effective user research
  • ✓ Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
  • ✓ Synthesize your research data to create artefacts like user persona and user journey maps
  • ✓ Learn how to conduct user research to identify user needs and create user persona, and user journey maps through research tools
  • ✓ Identify the difference between product vision, mission and strategy
  • ✓ Identify the various stages of adoption for your product
Product Design and Prototyping
  • ✓ Explain the fundamentals of UI-UX design
  • ✓ Evaluate different options, methods, and tools for rapid prototyping
  • ✓ Create product sketches, wireframes and mockups
  • ✓ Build functioning prototypes to evaluate possible ideas and solutions
  • ✓ Describe the process of a design sprint used in organisations
  • ✓ Explain the purpose, types and ways of conducting a usability test for a product prototype
  • ✓ Analyse the different types of MVP (minimum viable product) and decide when to use which one
  • ✓ Apply the Learn-Build-Measure model to build successful MVPs
Product Development and Launch
  • ✓ Deploy agile and scrum frameworks required to develop and launch a product
  • ✓ Create user stories and epics for the development of a product feature
  • ✓ Create a cohesive product requirements document (PRD) for a product
  • ✓ Create a go-to-market strategy for a product by planning its pricing and channel strategy
Product Growth and Analytics
  • ✓ Identify the north star metric for a given product
  • ✓ Set product metrics using the AARRR framework to improve the customer journey
  • ✓ Analyse product data and employ product analytics to identify problems
  • ✓ Create activation/acquisition/ engagement/referral/monetisation strategy for a product
  • ✓ Apply experimentation techniques like A/B testing and multivariate testing
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Post Graduate Certificate in Product Management
Entry Requirements
Eligibility Criteria
  • Applicants for our Product Management Course should have a Graduation Degree (Work experience preferred but not mandatory).

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Upgrad edu
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