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The Social Media Marketing & Management Masterclass 2024 - Udemy

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The Social Media Marketing & Management Masterclass 2024 - Udemy

This masterclass offers in-depth training on social media marketing and management, covering strategies for platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. It includes advanced content creation, audience targeting, social media advertising, influencer marketing, and analytics. Tailored for 2024, it highlights the latest trends and tools in social media marketing. Suitable for beginners and professionals looking to optimize their social media presence.

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Requirements

familiarity with social media platforms, computer or smartphone with internet access, engage with social media marketing strategies

Description

The Social Media Marketing & Management Masterclass 2024

Overview

The Social Media Marketing & Management Masterclass 2024

Duration	34.5 Hours
Total Fee	₹3,099
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Our Course
Credential	Certificate

The Social Media Marketing & Management Masterclass 2024

Highlights

Discover More

✔ 34.5 hours on-demand video
✔ 95 downloadable resources
✔ Assignments

✔ Access on mobile and TV
✔ 14 articles
✔ Certificate of completion

The Social Media Marketing & Management Masterclass 2024

Course Details

Skills you will learn

In the "Social Media Marketing & Management Masterclass 2024," you'll master essential skills such as developing comprehensive social media strategies, creating and managing engaging content across various platforms, and utilizing analytics tools to track performance and optimize campaigns. You'll also learn to build and manage online communities, handle advertising and promotions, and navigate legal and ethical considerations.

More about this course

✔ Market Research
✔ Social Media Strategy
✔ Goal Setting
✔ Branding & Design
✔ Content Marketing

The Social Media Marketing & Management Masterclass 2024

Curriculam

Introduction

✓ How to Use this Course
✓ What is Social Media Marketing & Management?
✓ FAQ

Market Research

✓ Market Research Explained
✓ Find Target Audience (Ideal Customer)
✓ Exercise - Buyer Persona
✓ Find Marketing Channels
✓ Exercise - Find Marketing Channels

STRATEGY

✓ Why You Need a Strategy

Goal Setting

✓ S.M.A.R.T Goals
✓ Specific
✓ Measurable
✓ Achievable
✓ Relevant
✓ Time-framed
✓ Metrics Tracking Explained
✓ Choose Your Metrics

Branding & Design

✓ Branding for Social Media
✓ The Structure of Branding
✓ Branding vs Marketing
✓ Why You Need a Brand Strategy
✓ The Importance of Purpose
✓ Purpose Examples
✓ Your Purpose
✓ The Importance of Vision
✓ Vision Examples
✓ Your Vision
✓ The Importance of Mission
✓ Mission Example
✓ Your Mission
✓ The Importance of Values
✓ Values Examples
✓ Your Values
✓ Who Are Your Competitors?
✓ What Makes You Different?
✓ Differentiator Examples
✓ The Importance of Positioning
✓ Your Positioning Statement
✓ What is Brand Personality
✓ Define Your Brand Personality
✓ Find Your Brand Voice
✓ The Power of Brand Storytelling
✓ How to Tell Your Brand Storytelling
✓ Name Your Brand
✓ Create Your Tagline
✓ Your Brand Colors
✓ Your Brand Fonts
✓ Brand Logo Types
✓ Your Brand Logo
✓ Next Step

Content Marketing

✓ Content Marketing Explained
✓ Choose Your Objective
✓ How to Brand Your Content
✓ Content Marketing Strategies Examples
✓ Choose Your Platforms
✓ Find Content Ideas
✓ Image Content
✓ Create Image Content
✓ Video Content
✓ Create Video Content
✓ Content Marketing Guidelines
✓ Content Marketing Plan

Track Performance

✓ Track Your Performance
✓ Campaign Tagging

SALES

✓ Sales Training Explained

Copywriting

✓ What is Copywriting
✓ Benefits vs Features
✓ Know What You're Selling
✓ Know Who You’re Selling To
✓ 3 Keys to Sell Anything
✓ Writing Personalities
✓ It's Never Time or Money
✓ Headlines
✓ Subheads
✓ Use Persuasion
✓ Use Power Words
✓ The Steps To a Perfect Story
✓ The AIDA Model
✓ Remove Writer's Block
✓ Call-To-Action
✓ How To Call-To-Action
✓ Recap
✓ Copywriting Assignment
✓ Copywriting Assignment - Answers

Sales Psychology

✓ Reciprocity
✓ Curiosity
✓ Scarcity
✓ Social Proof
✓ The 3 Boxes

► Emotional Intelligence

► Persuasion & Influence

► Customer Service

► Difficult Conversations

► Channels

► Facebook Ads

► Facebook Ecommerce Ads

► Facebook Marketing

► YouTube Marketing

► YouTube Ads

► Instagram Marketing

► Pinterest Marketing

► LinkedIn Marketing

► Quora Marketing

► Twitter Marketing

► Content Marketing Machine

► Bonus Lecture

The Social Media Marketing & Management Masterclass 2024

Entry Requirements

Eligibility Criteria

A high school diploma or equivalent is typically the minimum educational requirement, although it can be open to individuals with a 10th, 12th or equal studies though some programs may prefer candidates with a bachelor's degree.

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About Instructor

Udemy EDU

About Instructor

Udemy is a website that offers online courses in a variety of topics, including business, coding, development, photography, and more. Udemy courses are created by instructors who can add videos, slides, text, and other resources to enhance the learning experience.