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Digital Marketing Strategy & Tactics with Dekker - Udemy

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Digital Marketing Strategy & Tactics with Dekker - Udemy

This course, led by Dekker, focuses on advanced digital marketing strategies and tactics, including SEO, PPC, content optimization, and conversion strategies. It is designed to help marketers refine their approach and achieve better results by implementing proven techniques.

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Requirements

Basic understanding of digital marketing concepts, Some prior experience with SEO, PPC, or content marketing, Willingness to apply tactical marketing techniques

Description

Digital Marketing Strategy & Tactics with Dekker

Overview

Digital Marketing Strategy & Tactics with Dekker

Duration	62h 6m
Total Fee	₹549
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Our Course
Credential	Certificate

Digital Marketing Strategy & Tactics with Dekker

Highlights

Discover More

✔ 61.5 hours on-demand video
✔ Full lifetime access
✔ 44 downloadable resources

✔ 90 articles
✔ Access on mobile and TV
✔ Certificate of completion

Digital Marketing Strategy & Tactics with Dekker

Course Details

Skills you will learn

Master digital marketing with a former Global Marketing Manager for Sony PlayStation and Vice President of Marketing for a Google accelerator startup. Dekker Fraser has an MBA from the #1 ranked business for marketing: Philip Kotler's Kellogg School of Management. He's the author of two product marketing books, has 1 million Udemy marketing course enrollments, and taught college-level digital marketing. Step up your game with a top Udemy Marketing Course!

More about this course

✔ Digital Marketing
✔ Advertising
✔ Marketing Strategy
✔ Social Media Marketing
✔ Product Marketing

Digital Marketing Strategy & Tactics with Dekker

Curriculam

Digital Marketing Strategy & Planning

✓ Digital Marketing Strategy
✓ The 6 Audiences for Your Digital Marketing Strategy
✓ Where to Start with Digital Marketing
✓ Amplify What's Already Working
✓ 5 Advanced Digital Marketing Tips
✓ Digital Marketing Plan Template
✓ Digital Marketing with Video Interviews
✓ Anti Detect Browsers
✓ 2 Types of Digital Marketing
✓ Digital Marketing Calendar Management

Facebook Digital Marketing

✓ Intro to Profitable Campaigns
✓ Introduction to Facebook Ads for Consumer Marketing
✓ How to Set Up a Facebook Ads Awareness Campaign to Maximize Reach
✓ What Is Broad Facebook Advertising
✓ Broad Facebook Ads
✓ Memory as an Advertising Objective
✓ Reach as a Facebook Ads Goal
✓ Awareness Objective: People Need to Hear about You to Buy You!
✓ Memory for Facebook Ads
✓ Advertising Old Brands & New Brands
✓ How Advertising Really Works
✓ Dangers of Relying on Facebook Click Data [Example]
✓ Profit Growth
✓ Low Frequency for Facebook Ads
✓ Frequency for Facebook Ads
✓ Optimization & Distinctiveness
✓ Facebook Ads Targeting Is Not Accurate
✓ Geographic Targeting Issue with Facebook Ads
✓ Fixing Inaccuracies with Facebook Ads
✓ Asymmetric Advantages
✓ Auditing Reach Awareness Campaigns within the Facebook Ads Interface
✓ Fixing Problematic Targeting
✓ Facebook Reach Maximization Challenge
✓ Avoid Junk Inventory Placements

Advanced Digital Marketing

✓ Overwhelming Fraud in Digital Marketing
✓ Advanced Digital Marketing
✓ 3 Steps to Brand Marketing
✓ The Conversion Code
✓ RED Marketing
✓ Brand World
✓ Profiting from Surprise

Email Digital Marketing

✓ Ecommerce Email Marketing
✓ Automated Email Marketing Journeys with MailChimp (Nurturing)
✓ Introduction to Digital Marketing with Cold Emails
✓ 18 Rules to Automate Cold Emails & Score Big Contracts!
✓ Cold Email Marketing Tip #1
✓ Cold Email Marketing Tip #1
✓ Cold Email Marketing Tip #2
✓ Cold Email Marketing Tip #3
✓ GDPR & Cold Email Marketing Compliance
✓ Cold Email Marketing Tip #4
✓ Cold Email Marketing Tip #5
✓ Cold Email Marketing Tip 5
✓ Cold Email Marketing Tip #6
✓ Cold Email Marketing Tip #6 Explained
✓ PAS Formula for Email Marketing
✓ Levels of Awareness for Email Marketing
✓ SAMPLE EMAIL MARKETING
✓ Cold Email Marketing that Worked on Me!
✓ Case Study on Email Marketing
✓ Measuring Success of Email Marketing
✓ Measuring Success of Email Marketing
✓ BDR Email Marketing Advice
✓ Cold Email Marketing
✓ Getting Emails from LinkedIn Sales Navigator

YouTube Digital Marketing

✓ InVideo: Generate Videos in Minutes with AI
✓ Advice from the YouTube Formula 1
✓ Advice from the YouTube Formula 2
✓ Advice from the YouTube Formula 3
✓ Advice from the YouTube Formula 4
✓ Advice from the YouTube Formula 5
✓ YouTube Channel Analytics
✓ YouTube Keyword Research
✓ Alex Hermozi's Formulas
✓ Creating a YouTube Ad Campaign 1
✓ Video Views Campaign Instructions (For Social Proof Only)
✓ Royalty-Free Music & Sound Effects for YouTube Videos
✓ Placements, Keywords, Topics & Negative Targeting
✓ Keyword Targeting
✓ YouTube Audiences
✓ Custom Audiences YouTube
✓ Combined Audiences YouTube
✓ Audience Manager YouTube
✓ YouTube Ad Campaign to Get Subscribers
✓ Experiment YouTube Video Ads
✓ A/B Test
✓ Filter Mistakes YouTube UI
✓ Auditing Video Placements
✓ Recommendations

Search Engine Optimization (SEO) Introduction

✓ Introduction to Search Engine Optimization (SEO)
✓ SEO Example
✓ ChatGPT
✓ Search Engine Optimization (SEO) Exercises
✓ Offsite Search Engine Optimization (SEO)
✓ SEO Hack
✓ SEO is not just about your pages
✓ SEO Domain Authority
✓ Sponsored Posts
✓ Basic SEO Process
✓ SEO Backlink Ranking

◆ Twitter Digital Marketing, AI & More

◆ LinkedIn Digital Marketing

◆ Google & YouTube Digital Marketing Continued

◆ Bing Keyword Research

◆ Other Digital Marketing

◆ Lead Generation & Customer Acquisition

◆ Growing your Digital Marketing Agency

◆ Advanced B2B Digital Marketing

◆ How to Become a Famous Influencer

◆ Public Relations for Startups

◆ Branding & Brand Management

◆ Copywriting

◆ Startup Marketing

◆ Marketing Strategy & Product Marketing

◆ Conversion Rate Optimization

◆ Market Research

◆ Final Congratulations

Digital Marketing Strategy & Tactics with Dekker

Entry Requirements

Eligibility Criteria

None

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About Instructor

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About Instructor

Inbox Learners Hub specialize in Training and Human Resource consulting, for both management and technical skills. In addition to the extensive industrial experience in Technical and human resources management, we have a pool of experts in our faculty specializing in specific areas that serve both students and organizations of IT industry.

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