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Digital Marketing Strategist. Unlock your career growth

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Digital Marketing Strategist. Unlock your career growth

No Rating

(0 Reviews)

0 students enrolled

Requirements

Unlock Your Career Growth course typically include individuals with a foundational understanding of marketing concepts and a desire to advance their career in digital marketing. Candidates are often expected to have at least a bachelor's degree in marketing, business, or a related field, or equivalent work experience in marketing roles

Description

Digital Marketing Strategist. Unlock your career growth

Overview

Say hello to India's best selling programme with a 4.4 star rating.

Duration	33.5 hours
Total Fee	₹3,099
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Our Course
Credential	Certificate

Digital Marketing Strategist. Unlock your career growth

Highlights

Discover More

✔ 33.5 hours on-demand video
✔ 15 articles

✔ Full lifetime access
✔ Certificate of completion
✔ Access on mobile and TV

Digital Marketing Strategist. Unlock your career growth
Course Details

Skills you will learn

This comprehensive course is designed to provide you with a solid understanding of digital marketing, knowledge of how to develop a successful strategy for your business, and tools to unlock your digital marketing career.

More about this course

✔ Understand the fundamentals of digital marketing
✔ Learn about the different channels of digital marketing
✔ Gain hands-on experience in developing
✔ Create the company's mission, and unique selling proposition
✔ Create and manage PPC campaigns

Digital Marketing Strategist. Unlock your career growth
Curriculum

Introduction

✓ Introduction to the course
✓ What digital marketing is?
✓ What does a digital marketer do?
✓ What skills should a digital marketer have?
✓ Who else needs digital marketing skills?

Preparatory Section

✓ How to work with this course
✓ Why are you here? Setting up goals
✓ How to use a resume template
✓ Working on a project
✓ How to study on Udemy effectively?

Building a Digital Marketing Strategy

✓ What is a digital marketing strategy?
✓ Types of digital marketing strategies
✓ Case Study: examples of digital strategies in business
✓ What main steps should you take to create a digital marketing strategy?

Step One: Find What You Promote

✓ Workshop: How to find what you sell

Step Two: Analyse Your Competitors

✓ What is a competitive analysis?
✓ Workshop: Finding competitors with keywords
✓ Workshop: Finding competitors with Similarweb
✓ Workshop: Finding competitors with Semrush
✓ Workshop: Analysis of your competitors’ social presence

Step Three: Find Your Target Audience and Buyer Personas

✓ Case Study: Examples of target audiences
✓ Segmentation of the audience
✓ Workshop: How to segment the audience
✓ Buyer persona portrait
✓ Workshop: Making a target audience persona

Step Four: Audit Your Business

✓ Audit of existing marketing activities
✓ Workshop: SWOT analysis of your business
✓ What a unique selling proposal is
✓ Workshop: Identifying USP

Step Five: Identify Business and Marketing Goals

✓ Business and marketing goals
✓ Workshop: Setting up business goals
✓ Workshop: Setting up marketing goals
✓ Different types of KPI. Part 1
✓ Different types of KPI. Part 2
✓ Workshop: Setting up KPIs
✓ Branding
✓ Do you need a mission?
✓ Workshop: Creation of a mission
✓ Elements of visual identity

Step Six: Define a Customer Journey Map

✓ What a customer journey is
✓ The psychology of customer choice. Part 1
✓ The psychology of customer choice. Part 2
✓ Sales funnels
✓ Workshop: Determining the See stage of the customer journey
✓ Workshop: Determining the Think stage of the customer journey
✓ Workshop: Determining the Do stage of the customer journey
✓ Workshop: Determining the Care stage of the customer journey
✓ Conversions
✓ Workshop: Resources for release of the customer journey map

Step Seven: Make a Budget

✓ Workshop: How to define a budget for marketing activities

Digital Marketing Strategist. Unlock your career growth
Entry Requirements

Eligibility Criteria

Digital Marketing Strategist: Unlock Your Career Growth course typically include individuals with a foundational understanding of marketing concepts and a desire to advance their career in digital marketing. Candidates are often expected to have at least a bachelor's degree in marketing, business, or a related field, or equivalent work experience in marketing roles.

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About Instructor

Udemy EDU

About Instructor

Udemy is a website that offers online courses in a variety of topics, including business, coding, development, photography, and more. Udemy courses are created by instructors who can add videos, slides, text, and other resources to enhance the learning experience.