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Digital Marketing Mastery
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Digital Marketing Mastery
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Requirements
- Prior knowledge of basic marketing concepts, computer with internet access, willingness to dive deep into digital marketing strategies.
Description
Digital Marketing Mastery
Overview
Say hello to India's best selling programme with a 4.2 star rating.
| Duration | 2 hours |
|---|---|
| Total Fee | ₹7,900 |
| Mode of learning | Online |
| Difficulty level | Beginner |
| Official Website | Go to Our Course |
| Credential | Certificate |
Digital Marketing Mastery
Highlights
Discover More
- ✔ 2 hours on-demand video
- ✔ 8 downloadable resources
- ✔ Access on mobile and TV
- ✔ Masterclass Trainers
- ✔ Certificate of completion
Digital Marketing Mastery
Course Details
Course Details
Skills you will learn
- Digital Marketing Mastery will give you the skills, strategy, and resources that will allow you to confidently create marketing that drives results and the ability to grow ANY business.
More about this course
- ✔ Design a marketing funnel and assign relevant KPI’s
- ✔ Create 8 different pieces of content marketing to overcome each potential customer object
- ✔ Determine the best marketing strategy for the business objective
- ✔ Identify and locate their ideal customers online and create a plan to engage with them there
Digital Marketing Mastery
Curriculum
Curriculum
Introduction
- ✓ Introduce instructor and background, course overview
- ✓ Activity - Reflection activity: What do you want to get out of this course
Section 2: Digital Marketing Fundamentals
- ✓ Lecture 3: Digital Marketing 101
- ✓ Lecture 4 Segmentation, Targeting, Positioning and Differentiation
- ✓ Lecture 5: 80/20 Marketing
- ✓ Lecture 6: Ideal Customer Avatar (demo, geo, psycho)
- ✓ Lecture 7: Activity - Identifying your ideal customer (Ideal Avatar Worksheet)
- ✓ Lecture 8 Business Model Optimization (offers, tiers, retention)
- ✓ Lecture 9 Market Research
Section 3: Content Marketing (5 lectures)
- ✓ Lecture 10 How to make sales with your business’s story
- ✓ Lecture 11: Activity - Write a story using these guidelines
- ✓ Lecture 12: The 8 Types Of Effective Content
- ✓ Lecture 13: Activity - Create 8 different pieces of content marketing
- ✓ Lecture 14 How to overcome the 7 most common buying objections
- ✓ Lecture 15 The Content Multiplier Formula (How to turn 1 into 12)
- ✓ Lecture 16 - SEO (How To Optimize Your Content)
Section 4: Social Media Marketing (7 lectures) - Keep it shorter
- ✓ Lecture 17 -Intro to social media - focus on video
- ✓ Lecture 18- Facebook
- ✓ Lecture 19 - Instagram
- ✓ Lecture 20 -YouTube
- ✓ Lecture 21 - LinkedIn
- ✓ Lecture 22 -Twitter
- ✓ Lecture 23-TikTok
- ✓ Lecture 24: Activity - Identify and locate their ideal customers online
Section 5: The Marketing Funnel (i.e. Customer Journey) (3 lectures)
- ✓ Lecture 25 - How to create a customer generating marketing funnel
- ✓ Lecture 26 - Digital Marketing Math (funnel math)
- ✓ Lecture 27: Activity - Design a marketing funnel and assign relevant KPI’s
Section 6: Email Marketing (5 lectures)
- ✓ Lecture 28 - The 10 Key Elements To All High Performing Emails
- ✓ Lecture 29 - 7 Proven Email Subject Lines That Get Opened
- ✓ Lecture 30 - 10 Email Marketing Tips To Make More Sales
- ✓ Lecture 31 - Email Marketing Automation
- ✓ Lecture 32: Activity - Write a 3-part email indoctrination series
Section 7: Data & Analytics ( 3 lectures)
- ✓ Lecture 33 - Digital Marketing Metrics
- ✓ Lecture 34: Activity - Creating a Digital Marketing Tracking Sheet
- ✓ Lecture 35 - What’s Next?
Digital Marketing Mastery
Entry Requirements
Entry Requirements
Eligibility Criteria
- This course is perfect for marketers, marketing directors, managers, or CMOs who want to deepen their understanding of real-world marketing strategies that go beyond traditional business school teachings. It’s designed for those responsible for overseeing their company's marketing strategy, helping them identify key focus areas, allocate budgets effectively, and measure campaign success.
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About Instructor
About Instructor
Udemy is a website that offers online courses in a variety of topics, including business, coding, development, photography, and more. Udemy courses are created by instructors who can add videos, slides, text, and other resources to enhance the learning experience.