Multi-channel marketing campaigns

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Multi-channel marketing campaigns

  • No Rating
  • (0 Reviews)
  • 0 students enrolled

Requirements

  • Basic understanding of marketing channels, knowledge of digital tools like Google Ads or email marketing platforms, and internet access.

Description

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Multi-channel marketing campaigns
Overview
Say hello to India's best selling programme with a 4.2 star rating.
Duration 3.5 Hours
Total Fee ₹1799
Mode of learning Online
Difficulty level Beginner
Official Website Go to Our Course
Credential Certificate
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Multi-channel marketing campaigns
Highlights
Discover More
  • 3.5 Hours on-demand video
  • 26 downloadable resource
  • Access on mobile and TV
  • Masterclass Trainers
  • Certificate of completion
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Multi-channel marketing campaigns
Course Details
Skills you will learn
  • The management of multi-channel marketing campaigns is a crucial skill for marketers. This practical course will equip you with the terminology, processes, templates, hands-on tools, and confidence to enable you to launch successful multi-channel campaigns in start-up or corporate environments.

More about this course
  • Develop customer acquisition and retention campaigns
  • Utilise in-depth research and customer interviews to generate key customer insights
  • Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution
  • Create marketing campaigns that span across all digital marketing and offline channels
  • Learn how to start successfully executing multi-channel digital marketing today!
  • identify the required content assets to launch campaigns
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Multi-channel marketing campaigns
Curriculum
Multi-channel Marketing Campaigns: Course Overview
  • Course Overview
Multi-channel Marketing Campaigns: The fundamentals
  • Campaign Definition
  • Campaign Principles
  • Types of Campaigns
  • The Importance of Campaigns
  • Introduction to the Hands-on Project
Multi-channel Marketing Campaigns: Planning
  • Planning Framework
  • Campaign Planning Document
Multi-channel Marketing Campaigns: Objectives
  • Objectives Overview
  • Objective Cascading
  • Marketing KPIs
  • Hands-on Project: Campaign Objectives
Multi-channel Marketing Campaigns: Audience
  • Audience Overview
  • Segmentation
  • Targeting
  • Consumer Insights
  • Consumer Interviews
  • Hands-on Project: Insights
Multi-channel Marketing Campaigns: Concept
  • Concept Overview
  • Brainstorming
  • Campaign Concepts
  • Hands-on Project: Concept Brainstorming
  • Messaging
  • Creative Concept
  • Hands-on Project: Messaging
Multi-channel Marketing Campaigns: Journey
  • Journey Overview
  • Funnel Approach
  • McKinsey Framework
  • ZMOT from Google
  • AARRR Framework
  • Hands-on Project: Funnel
Multi-channel Marketing Campaigns: Channels
  • Channels Overview
  • Channel and Content
  • Offline Channels
  • Digital Marketing Channels
  • Content
  • Content Repurposing
  • Tactics
  • Hands-on Project: Channels & Content
Multi-channel Marketing Campaigns: Strategy & Execution
  • Strategy & Execution Overview
  • Campaign Strategy
  • Brand vs Promotions
  • Execution Pitfalls
Multi-channel Marketing Campaigns: Course Recap
  • Takeaway Messages
  • Hands-on Project
  • Q&A and Feedback
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Multi-channel marketing campaigns
Entry Requirements
Eligibility Criteria
  • You should have a basic understanding of digital marketing channels and how they work. If you are a complete beginner, please consider first completing one of the Digital Marketing overview courses available on Udemy.

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About Instructor

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About Instructor

Udemy is a website that offers online courses in a variety of topics, including business, coding, development, photography, and more. Udemy courses are created by instructors who can add videos, slides, text, and other resources to enhance the learning experience.